by Graham Pierrepoint
It’s been a rather dramatic year in one way or another, not least for owners of Samsung’s ill-fated Galaxy Note 7 device – which, as reported recently by One News Page, has faced a second round of recalls and a complete shutdown – permanently – of production. The devices have been catching fire and exploding in a wide number of cases and were therefore initially recalled and banned from use on aircraft – since then, however, even replacements have done the same, calling Samsung’s quality control into complete question. At present, it is clear that the firm is currently striving to retain its reputation – particularly at a time where the smartphone market in the East is more competitive than it ever has been, with Apple and Huawei likely to gain from the disastrous series of events that have unfolded.
It has emerged that the company’s first move in limiting reputation damage is to offer Note 7 owners a financial incentive – not only are they waiving up to $100 in bill charges for American customers, but they are also offering further incentives of $25 per customer affected by the saga – providing they either ask for a full refund or choose to trade in for an alternate manufacturer’s handset. It’s a brave – but potentially wise – move on behalf of the corporation, who currently risk losing the faith of millions of customers worldwide, and just merely those affected by the Note 7 dramas.
Has there been a more dramatic smartphone or technological breakdown in recent history? While device and marketing criticism continues to occur across all brands – Apple in particular received ribbing for its recent Air Pod technology – it seems to have been a considerable length of time since a device has backfired so spectacularly. Despite Samsung being a household name worldwide, having manufactured entertainment devices and household products galore, the failure of the Note 7 has called the firm’s quality control and manufacturing prowess into question – what will the firm do next to ensure that it retains the support that has enabled it to become one of the world’s frontrunners in smartphone and tablet design?
Smartphones and tablets are bigger than ever – and with Google having recently launched its own model into the mix, it’s also a market that’s becoming increasingly crowded – with Motorola having bowed out last year and Blackberry having announced the ceasing of in-house hardware manufacturing earlier in 2016. Will Samsung bounce back? Let’s wait and see!