by Graham Pierrepoint
The famous cola wars have been around for as long as most of us can remember – Coca-Cola and Pepsi have been slugging it out in public to vie for the taste buds of nations all over the globe. The soft drinks brands have continued to roll out their famous recipe sodas as well as having bought out a number of popular brands elsewhere – and while the balance has rarely tipped one way or another, this week it seems that tastes may well be on the shift downwards, at least when it comes to sugary drinks.
Coca-Cola – famed for their red cans and holiday-themed lorry deliveries – this week announced that they would be looking to axe 1,200 roles from their empire in the coming months, with a significant slice of its workforce beginning to drop off at the end of this year. The move comes as the firm candidly acknowledges a steep fall in the consumption of sugary sodas over the past few months, with at least 3% of consumers having fallen away from the brand since the start of 2017. Coke’s decision to drop around 22% in its corporate workforce is a considerably large move to counteract what may be perceived to be a shift towards healthier drinks alternatives. Could the days of red can soda be numbered?
Coca-Cola hopes not. Certainly, it’s not the first sweet snack provider to have struggled with increasingly healthy demands of the average buyer, particularly as Pepsi announced that they would be reworking their existing products to fall in line with healthier standards – and as companies risk investing millions in appealing to a healthier, more discerning market.
Foodstuffs are generally required to provide a minimum of information regarding their nutrition and contents – and with Coke’s calorific and sugar content on view for all to see, it is perhaps not too much of a stretch to believe that more and more people are making a conscious effort to eat and drink healthier. That being said, both Coca-Cola and Pepsi have been around for considerable decades – and as they are larger conglomerates than they were when they first started out, it’s likely that they will both continue to find new ways to appeal to changing tastes. Who’s to say where the cola wars will go from here? Whether you’re a Coca-Cola fan or a Pepsi drinker, it’s safe to say your beverages will be safe for some time.