Edition: Global  
One News Page
“Probably the fastest-access news portal in the world”
> >

Blue Apron IPO - the problem may Not be Amazon.com Inc, but closer to home

Proactive Investors Tuesday, 20 June 2017 ()
Okay the word of the day Monday was ‘really’ and summed up the reaction of analysts and investors to the planned IPO of Blue Apron Holdings Inc, the meal ingredients company. A number of seasoned market watchers were a little incredulous at the move, coming as it did less than three days after Amazon.com Inc’s (NASDAQ:AMZN) US$13.7bn move for Whole Foods Markets (NADAQ:WFM) – and the coverage has largely mirrored that scepticism. READ: Tech Crunch gives its insight on the Blue Apron IPO It is assumed that Amazon, with its newly-acquired footprint in the grocery space, will stomp on newbies such as Blue Apron. However, the company’s advisers don’t seem to be particularly perturbed. Either this or they’ve decided simply to go hard rather than go home, as it were. The IPO could give the business a US$3.2bn valuation, around US$1.2bn higher than the firm was worth in private ownership. It will issue shares at US$15-$17 each, raising around US$590mln in the process. But while most of Wall Street was looking at the looming juggernaut that is Amazon, one keen-eyed amateur analyst seems to have spotted a more pressing problem for the business. His/her Twitter handle is Modest Proposal points to an alarming increase in churn despite a punchy cost per gross addition (we are not reporting this as fact; it is merely an observation).   Blue Apron updated S-1. Using disclosed average CPGA of $94, monthly churn has risen from 7% to 18%, implying 5.5 mo avg customer life. pic.twitter.com/m25VCSzhVd — modest proposal (@modestproposal1) June 19, 2017
0
shares
Share on
Facebook
Share on
Twitter
Post on 
Reddit
Share by
Email
 
Source: Bloomberg Technology - < > Embed

News video: Food Delivery Competition Heats Up With Blue Apron IPO

Food Delivery Competition Heats Up With Blue Apron IPO 02:25

Jun.19 -- Days after e-commerce giant Amazon.com Inc. rattled the food industry with its $13.7 billion deal to acquire Whole Foods Market Inc., meal-kit delivery company Blue Apron Holdings Inc. is vying for some of the spotlight. Bloomberg's Alex Barinka and Cory Johnson have more on "Bloomberg...

You Might Like


Recent related news

Blue Apron launches IPO roadshow under shadow of Amazon's Whole Foods deal

(Reuters) - Blue Apron Holdings Inc began marketing an initial public offering (IPO) on Monday, as an already competitive meal-kit industry faces a potential...
Reuters - Technology

Blue Apron Sets I.P.O. Target at $586.5 Million

Blue Apron is hoping to be valued at as much as $3.2 billion, but its initial offering will now take place after Amazon’s takeover bid for Whole Foods.
NYTimes.com - BusinessAlso reported by •Wall Street JournalCNNMoney

What can be learned from Blue Apron's impending IPO

Blue Apron is preparing for an initial public offering that could value the company at $3.2 billion.  -More- 
SmartBrief - BusinessAlso reported by •FinanzNachrichten.de

Amazon's Whole Foods play could shake up the meal-kit delivery space

Blue Apron Inc. and other meal-kit delivery services could feel the effects of the recent Amazon-Whole Foods Market deal. When Amazon.com Inc. (NASDAQ: AMZN)...
bizjournals - Business

Brian Gaynor: Changing tastes spur food frenzy

Brian Gaynor: Changing tastes spur food frenzy
The food sector is undergoing massive changes, as indicated by the recently announced acquisition of Whole Foods Market by Amazon.com and the IPO of Blue Apron,...
New Zealand Herald - Business

Bezos' Blue Origin to build rocket engines near ULA plant in Alabama — not Florida

Amazon.com Inc. founder Jeff Bezos announced today that his spaceflight company, Blue Origin, will build rocket engines in Huntsville, Ala., near where...
bizjournals - Business

Meal kit company Green Chef seeks to raise new funding

(Reuters) - Green Chef is seeking new funding amid surging interest in U.S. food delivery companies driven by Blue Apron Holdings Inc's upcoming initial public...
Reuters - Internet


Other recent news in Business

GOOGLE hit with record EU fine over Shopping serviceGoogle case shows how EUROPE is still playing catch-up
One year on from BREXIT vote, these are London companies' main concernsHow 22 MILLION more Americans would end up without health insurance under the GOP healthcare bill
Bank of ENGLAND takes action over bad debtsFACEBOOK hits two billion users
Kmart has a ridiculously ironic slogan on its SHOPPING bagsRevealed: The LONDON areas with the worst broadband speeds
Europe, UKRAINE targeted in massive hack attackCNN Producer: Trump-RUSSIA Theory Mostly False, No ‘Big Giant Proof’

Twitter

pic

Pamela Castellana @blueapron Vanessa in customer service is a gem. I have never had a problem she couldn't fix. I LOVE Blue Apron. 18 months a happy foodie 20 hours ago

pic

francine hardaway Really? Blue Apron for dogs? Or is it Grubhub for dogs? Either way, it doesn't have to exist and solves a problem... https://t.co/97WIYM1Sjq 3 days ago

pic

Michael Knemeyer RT @SupplyChainLisa: Last mile problem: Here’s how much you’re actually paying for 'free shipping' on Blue Apron https://t.co/qznqEnslpH 4 days ago

pic

Lisa Ellram Last mile problem: Here’s how much you’re actually paying for 'free shipping' on Blue Apron https://t.co/qznqEnslpH 4 days ago

pic

Matthew *prep time=15 mins* Actual prep time=55 mins Good one, blue apron. Wouldn't be a problem if the flavors actually developed in the dish 😒 5 days ago

pic

Ephraim Alajaji @tweeinstein My wife and I get blue apron and have for two years and we've never had a problem with it. We absolutely love it. 1 week ago

Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2017 One News Page Ltd. All Rights Reserved.  |  About us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Privacy Policy  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Help  |  Contact us  |  DMCA / Content Removal
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter   FIND us on Google+