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LeBron James remains NBA's most marketable player despite Warriors' gains

bizjournals Wednesday, 18 October 2017
Cavaliers forward LeBron James is the NBA’s most marketable player, finishing comfortably ahead of Warriors guard Stephen Curry, according to a survey of sports business execs, analysts and media members conducted by The SportsBusiness Daily. Thunder guard Russell Westbrook, Warriors forward Kevin Durant and Rockets guard James Harden round out the Top 5, with all five athletes featured in visible campaigns for big national brands. The gap between the top two spots and the rest of the field…
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News video: Lebron James Reveals the Frugal Habits That Make Him the 'Cheapest Guy' in the NBA

Lebron James Reveals the Frugal Habits That Make Him the 'Cheapest Guy' in the NBA 01:30

NBA star LeBron James might be a multi-million dollar basketball player, but he admitted on Sunday to being the cheapest guy in the game.

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