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Box Office Guru Wrapup: Avengers Crushes Records with $200M Opening

Rotten Tomatoes
Sunday, 6 May 2012

North American audiences got a big taste of what international movie fans have already been enjoying as the super hero value pack The Avengers smashed the all-time opening weekend record kickstarting the summer blockbuster season in an unbelievable manner. Marketed and distributed by Disney, the PG-13 film grossed a jaw-dropping $200.3M over the Friday-to-Sunday period obliterating the previous record of $169.2M set last July by Harry Potter and the Deathly Hallows Part 2 surpassing it by more than $30M. Both films were helped by 3D and IMAX runs. Playing in 4,349 locations, the per-theater average was a scorching $46,063.
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Source: Bloomberg - on May 7, 2012

News video: David Bank on Disney's `Avengers' Film, Franchise

David Bank on Disney's `Avengers' Film, Franchise

May 7 (Bloomberg) -- David Bank, an analyst at RBC Capital Markets, talks about Walt Disney Co.'s film "Marvel's The Avengers," and franchise marketing. "The Avengers” crushed U.S. box-office records with $200.3 million in

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