by Graham Pierrepoint
Crazes come and go. Some stand the test of time – many make billions in revenue and go on to evolve and become ingrained in our very culture – others, it would seem, get movies. That being said, who knows if emoji will become a fully-fledged language in decades to come? The more cynical among us may well hope not – but love them, hate them, use them or avoid them at all costs, emoji are everywhere – and not only are they being used by hundreds of millions of people each and every day via smartphone apps, but they’re also very big business indeed. Therefore, it was perhaps only a matter of time before a movie was greenlit. But how do you make a movie out of tiny emotion-based icons? That, it would seem, has been revealed, according to Empire.
The animated movie – entitled EmojiMovie : Express Yourself - is set to feature TJ Miller, Ilana Glazer and James Corden as a trio of emoji in a world where everyone is born into a set emotion or role, living and working in a city known as ‘Textopolis’ – and beyond this, smartphone apps are physical locations – so expect a whole host of family-friendly puns and twists on the apps and services we use regularly. The movie is said to be centering around the trio on a quest to save emoji-kind from an as-yet unknown threat – as Miller’s character, Gene, finds himself glitching out of his given family role. Confused? Don’t be – as the movie promises to be bright, colorful family-oriented satire that is aiming to appeal to the wide app-using public next summer.
At first glance – and from the details that have been provided – Empire is very much right in stating that EmojiMovie appears to be taking the best elements from Disney’s ground-breaking Wreck-It Ralph – which featured a videogame character experiencing a crisis in a virtual world – and the hugely popular Lego Movie, widely regarded as one of the most creative screenplays of recent years. It’s a combination that may well work – and while some may sniff at the very thought of emoji getting their own movie, it will remain to be seen if it manages to charm kids and adults alike during what will likely be a scorching summer blockbuster season in 2017! The hope is – of course – that we are all still going to be emoji crazy by the time the movie rolls around…