by Graham Pierrepoint
For many people working in an office environment or at the mercy of a desk and PC, the temptation to check personal emails, social media and the like can be all too tempting – in fact, many organisations outright block or outlaw the usage of such websites. This is only too understandable from a productivity point of view – but the fact of the matter is, Facebook, Twitter and other websites often prove a huge temptation risk – and until now, such websites haven’t particularly tackled ‘work usage’ head-on. Facebook, however, looks to have bucked that trend late into 2016.
The social network continues to be one of the most widely-used platforms on the internet today, and as such is still commonly used both on the desktop and of course via mobile device – and it has this week publicly launched a new ‘work’ version of the platform, designed and aimed to allow employees to use the website for business-related purposes. The new platform, simply entitled Workplace, operates on the same engine as Facebook, but instead allows employees to engage with each other on work projects and to use its messenger service to discuss various items of business. Certainly, it’s a fantastic idea for any business looking to bring a large workforce together – and having been open on an invitation-only basis for around 18 months, Facebook are keen to bring Workplace to a wider audience so that businesses worldwide can benefit from connecting socially – albeit on a working basis.
The idea of a business-based social media platform is nothing particularly new – as many workplaces have designed and implemented their own versions in-house for some time – however, this appears to be the first time that one of the big names in social media has outright attempted to tackle the business side of social networking. The firm states that the pilot program has worked well for those who signed up to the pilot scheme, and are therefore keen to allow companies of all shapes and sizes to sign up.
It’s stated that businesses will currently be charged a flat fee for a certain number of employees that are enrolled in the program – and with a more streamlined version of the network available for a variety of businesses worldwide, Facebook is indeed hoping that the venture will be an even bigger success now their pet project is out in the open!