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The John Lewis Christmas advert tells a cute story about a little boy and his imagination

Mashable Friday, 10 November 2017 ()
In Britain, the Christmas season doesn't officially begin with lights, mince pies, or shopping holidays.

For many people the bellwether of the season is the blockbuster Christmas ad from department store John Lewis, which is usually designed to tug at the heartstrings enough for you to open your wallet.

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News video: John Lewis Christmas Advert 2013

John Lewis Christmas Advert 2013 02:10

John Lewis Christmas Advert 2013

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i newspaper I can’t change my disabled son in John Lewis’ toilets – no Christmas advert will change that https://t.co/CC0dh0ODHu https://t.co/ukY9OQIXo9 21 seconds ago


J-P. Janson De Couët Cartoonist accuses John Lewis of copying book with Christmas advert https://t.co/TOyKfdXOXU via @MailOnline 4 minutes ago


Michael Gray RT @will_doyle: Forget about the John Lewis advert! This is the only video that will get me in the Christmas mood! 🌲🎅🏻🎁🎉🥂🍾⛄️❄️⭐️ https://t.… 4 minutes ago


cal RT @EveningStandard: Children’s author says John Lewis 'helped themselves' to ideas from his book for their Christmas ad https://t.co/F8Pff… 6 minutes ago


(Sa)ma(nt)h(a) Claus 🤶 @JasonManford Is this real or is this just like you were meant to sing on the John Lewis advert and left us all hat… https://t.co/vOnPQiYfgF 8 minutes ago


Nikki Buchan RT @will_doyle: Forget about the John Lewis advert! This is the only video that will get me in the Christmas mood! 🌲🎅🏻🎁🎉🥂🍾⛄️❄️⭐️ https://t.… 9 minutes ago

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