by Graham Pierrepoint
Is it too early to start your Xmas shopping..?
Anyone who’s been perusing the stores recently may feel that Yuletide has already found its way to the West – as shops and stores seem more and more focused upon bringing sales and festive ranges to customers sooner and sooner each year! Certainly, the idea that Christmas shopping, or even thinking about December 25th, starts around the 1st of December, seems to have crumbled to dust – with the rise of Black Friday, are we being encouraged to buy up for family and friends sooner than we need to be?
The Huffington Post discusses this – is Black Friday necessarily the answer? Certainly, it’s become a popular way for big name brands and stores to capture customer interest by offering absurd prices on popular ranges and gifts, and as videos and eyewitness reports have advised over the years, you’ll be hard pushed to turn shoppers away from a deal on Thanksgiving weekend. It’s a tradition that has found its way over to the UK in recent years, and this may be in part thanks to the influence of online shopping. Amazon and other retailers are encouraging shoppers to buy in from online stock in mid to late November, even ahead of Black Friday – meaning that it could well be a sign that an even earlier shift in the Christmas shopping period is on the horizon.
But when is the perfect time to start your shopping? Are the days of making a mad dash to the local supermarket on Christmas Eve gone with the ravages of time? Perhaps – and again, this is largely thanks to the influence of online shopping and availability of bargains! There’s nothing stopping anyone getting in as much as they can for the family as far ahead of time as they can – some even take advantage of summer sales to find knock-down bargains for later on in the year. It must also be said that Christmas cards and other festive items are, generally, offered at knock-down prices in January – making buying your card stock up eleven months ahead of time well worth the investment!
Christmas shopping should take place whenever you find it most convenient, and whenever you can find the best deals for your budget – there’s no dictating! However, with online stores giving us more and more bargains in recent years, don’t be surprised if you see the high street shifting to offering Christmas sales in early November in the years to come!