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Statement of Robert Thomson, Chief Executive of News Corp On Havas Media Group UK Decision To Pull Advertising From Google and YouTube

Business Wire Friday, 17 March 2017
Statement of Robert Thomson, Chief Executive of News Corp On Havas Media Group UK Decision To Pull Advertising From Google and YouTubeNEW YORK--(BUSINESS WIRE)--News Corp Chief Executive Robert Thomson has responded to news of the Havas Media Group UK withdrawing advertising from Google and YouTube by noting that advertisers “need to go back to basics to protect their brands from serious damage.” "Ad fraud is being perpetrated ad nauseam. It is rife throughout the digital world, and is facilitated by some ad agencies, which themselves make money from artificial audiences and pretend page views,” said Mr. Thomson. “Advertisers
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