Facebook fan pages see drop in Google and Bing traffic following 'Search, plus Your World' launch
Thursday, 31 May 2012
When Google launched its "Search, plus Your World" (SPYW) feature back in January, there were some concerns that the service, by prioritizing Google+ search results, would have a negative impact on SEO traffic to competing social networks. Now, a report from analytics company PageLever shows that traffic from Google to Facebook fan pages has indeed dropped in the five months since SPYW went into effect, though these results are far from conclusive.
PageLever's study centered around a sample of 500 Facebook fan pages (each with a minimum of 100,000 fans), focusing on external referrals from both Bing and Google. Between April of last year and January 9th — a day before SPYW went into effect — each page in this sample averaged about...