by Graham Pierrepoint
The launch of an Apple product is always one which is met with media frenzy and fan hype – and, generally, for good reason! Apple’s iPhone range, stemming from their hugely successful iPod, helped to revolutionize the way in which we listen to music and communicate with each other – making it an incredibly intuitive and important piece of hardware for thousands worldwide. This week, the company launched both the latest model of their best-selling smartphone alongside wireless earbuds that can be used in co-ordination with it. Despite both products offering another new set of directions for the company to move in, many people and even professionals have voiced their disappointment in reaction to the latest product launch.
Adrian Kingsley-Hughes for ZDNet is among those who are particularly critical of the recent launch, stating ahead of time that the unveiling of the iPhone 7 would be potentially be particularly underwhelming, and that the steam has gone from the smartphone market. The seventh iteration of the iPhone boasts water and dustproof casing, along with a second camera for enhanced zoom and picture quality – in addition to one of the more controversial model changes, as Apple decided to remove the headphone jack from the model entirely in favour of developing earphones and earbuds that can be connected via the standard lightning port.
Despite the iPhone 7 coming packaged with an adaptor so that existing earphones can be used with the device, it is clear that Apple are keen to encourage take-up of their AirPods, wireless earbuds that correspond directly with the lightning connection. It is the AirPods that have taken the heaviest critical drubbing from the press and the public, as the devices were mocked via Twitter and concerns have been raised over their design and practicality – as well as over their retail price of $159. It’s a product launch that may have misfired initially for Apple, but if the company can turn things around in the way they have previously, they absolutely will do.
Apple fans will be unlikely to leave the brand regardless of what is launched at their events, but it may also be likely that some iPhone users hold out for the rumored iPhone 8 – which is said to potentially be the first model made entirely out of glass – in the meantime, we will simply have to keep an eye on sales records and make up our own minds.