Edition: Global  
One News Page
“Probably the fastest-access news portal in the world”
> >

Facebook massively miscalculated video viewing figures for two years

betanews Friday, 23 September 2016 ()
The social networking giant has managed to attract the ire of advertisers after it revealed that it overestimated video viewing figures for two years. A flaw in the tool used to measure the number of views meant that figures relating to video viewing times were inflated by between 60 and 80 percent. Just how long people spend watching videos is important information for advertisers, but Facebook managed to miscalculate average viewing times by ignoring views lasting under three seconds. With so much of Facebook's incoming revenue derived from advertising, and the importance the company places on video, the snafu is… [Continue Reading]
0
shares
Share on
Facebook
Share on
Twitter
Post on 
Reddit
Share by
Email
 
Source: Veuer - < > Embed

News video: Facebook Inflated Video Views Stats for Two Years

Facebook Inflated Video Views Stats for Two Years 01:03

The Wall Street Journal reports that since facebook introduced video ads in 2014, the company miscalculated average viewing time because it didn't include views that lasted less than three seconds. Maria Mercedes Galuppo (@mariamgaluppo) has more.

You Might Like


Recent related news

Facebook exaggerated video viewing times for two years

Facebook exaggerated video viewing times for two years
Facebook has revealed it overestimated the average viewing times for videos on its site for two years. In its response to an ad buying agency, the social network...
Digital Trends - Technology

Facebook 'overestimated' video viewing time

Facebook 'overestimated' video viewing time
Facebook has overestimated how much video people have watched for the last two years, the company has admitted.
BBC News - Technology

Facebook Ordered to Delete WhatsApp Data in Germany

Facebook Ordered to Delete WhatsApp Data in Germany
(BERLIN) — German data protection authorities on Tuesday ordered Facebook to delete data, such as phone numbers, it has received from its subsidiary WhatsApp....
WorldNews - Front PageAlso reported by •E-Commerce TimesWall Street Journal

US stocks to open lower on tech, oil stocks

Wall Street shares were set to open lower on Friday as tech stocks bore a hole and oil prices eased on jitters about what may happen at an OPEC meeting in...
Proactive Investors - Business

Red Dwarf Returns: And The Critics Rejoice

Red Dwarf Returns: And The Critics Rejoice
by Graham Pierrepoint - Many sitcoms – both in the US and the UK – have a habit of fading into distant memory after a few years away from our...
One News Page Staff - Entertainment

Limelight Helps GoChina TV Deliver Over-the-Top Video Services to Millions of Subscribers Worldwide

Limelight Helps GoChina TV Deliver Over-the-Top Video Services to Millions of Subscribers Worldwide
*Business Wire India*Limelight Networks, Inc. (Nasdaq: LLNW), a global leader in digital content delivery, today announced that GoChina TV is leveraging...
Business Wire India - Press Releases

Facebook over-inflating its video view count is bad, but not as bad as it seems (FB)

Facebook over-inflating its video view count is bad, but not as bad as it seems (FB)
Facebook exaggerated a key metric advertisers use to assess the performance of their videos on the platform by potentially as much as 80% for more than two...
Business Insider - TechnologyAlso reported by •Wall Street Journal

Key video-watching metric massively inflated by Facebook for two years

Facebook has been inflating a key video viewing metric by up to 80 percent for the past two years, affecting how marketers made decisions on ad buys. The social...
bizjournals - Business


Other recent news in Technology

Many Samsung Galaxy Note 7 Owners in China Might Switch to an IPHONEBLACKBERRY: How did we get here?
XIAOMI's Mi 5S, Mi 5S Plus answer to Apple's iPhone 7; Cutting edge features grab attentionBlackBerry to exit hardware BUSINESS, posting $372M loss in quarter
Apple chooses BATTERSEA POWER STATION for new London HQSAMSUNG may have an exploding washing machine problem
Amazon's newest FIRE TV stick comes with an Alexa-enabled remoteApple logs your iMessage contacts and could share them with POLICE
You could soon get a subsidized APPLE WATCH — if you are an Aetna customerTwitter stands to gain from SPOTIFY buying SoundCloud (TWTR)

Twitter

Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2016 One News Page Ltd. All Rights Reserved.  |  About us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Privacy Policy  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Help  |  Contact us  |  DMCA / Content Removal
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter   FIND us on Google+