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Facebook Apologizes for Video Metric Miscalculation

Wall Street Journal Friday, 23 September 2016 ()
Facebook on Friday apologized for overestimating a key video metric for two years, a miscalculation that irked advertisers and media companies that have poured resources into video efforts on the social network.
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Source: WSJLive - < > Embed

News video: Facebook Apologizes After Reporting Wrong Viewership Numbers

Facebook Apologizes After Reporting Wrong Viewership Numbers 03:12

Facebook miscalculated the average time viewers spent watching videos on its site, drawing fire from big ad buyers and marketers. WSJ's Sarah Rabil joins Lunch Break with Tanya Rivero and explains how the miscalculation happened and the financial impact on both Facebook and its advertisers. Photo: AP

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