Facebook Apologizes for Video Metric Miscalculation
Friday, 23 September 2016 () Facebook on Friday apologized for overestimating a key video metric for two years, a miscalculation that irked advertisers and media companies that have poured resources into video efforts on the social network.
Facebook miscalculated the average time viewers spent watching videos on its site, drawing fire from big ad buyers and marketers. WSJ's Sarah Rabil joins Lunch Break with Tanya Rivero and explains how the miscalculation happened and the financial impact on both Facebook and its advertisers. Photo: AP
Facebook has been inflating a key video viewing metric by up to 80 percent for the past two years, affecting how marketers made decisions on ad buys. The Menlo... bizjournals - BusinessAlso reported by •Wall Street Journal •betanews •Business Wire
Publishers responding to Facebook’s video push are doing all they can to get more videos on the platform — even if those videos started off as something very... NiemanLab - BusinessAlso reported by •Business Wire