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The 67 types of people in America, according to market researchers

Business Insider Thursday, 27 October 2016
The 67 types of people in America, according to market researchersSixty-one percent of the people in my neighborhood are Laptops and Lattes; 16% are Trendsetters; 14% are Metro Renters.

At least that’s how Esri see it.

The market research giant, with over a billion dollars in annual revenue, divides Americans into 67 different groups based on household characteristics, personal...
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