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How escape rooms became the future of advertising

The Verge Saturday, 18 March 2017 ()
How escape rooms became the future of advertisingThe SXSW conference has a history of being home to some of the most elaborate marketing events imaginable. Whether it’s a chance to stay over at the Bates Motel, visit the restaurant from Breaking Bad, or see Kanye and Jay Z perform (courtesy of Samsung), it’s as much a part of the show as technology talks and movies. But this year a new style of tie-in swept the festival: the escape room.

Disney launched a pop-up escape experience tied to Rogue One: A Star Wars Story. Fox took over the “Prison Break” room at The Escape Game Austin to promote the new season of, yes, Prison Break. And HBO had a multi-room installation in place to promote Game of Thrones, Veep, and Silicon Valley. After years where one-off VR experiences were the allure du...
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Source: ABC 10 News | San Diego - < > Embed

News video: Escape Rooms soaring in popularity

Escape Rooms soaring in popularity 02:43

Escape Rooms soaring in popularity

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