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Meetup takes risky leap into the Trump resistance

SeattlePI.com Sunday, 19 March 2017
Meetup CEO Scott Heiferman told The Associated Press that the new arrangement, to be known only as #Resist, gives the loosely organized protest movement the infrastructure needed to execute large responses to the new president's policies. About 40 technology companies met privately this month in New York City to brainstorm ways to push back against Trump policies on immigration, transgender protections, women's health and arts funding, as well as more traditional technology issues like net neutrality and encryption. Kickstarter and Meetup were also among 58 technology companies that signed a friend-of-the-court brief on Tuesday charging that the White House's revised immigration plan would harm their employees and customers. Airbnb, Apple, Twitter and Yelp filed a court brief late last month to protest the Trump administration's decision to rescind guidance that instructed schools to allow transgender students to use bathrooms that match their gender identity. Yet, typically, customers who agree with a business' political stand have short memories, said marketing Professor Larry Chiagouris, of Pace University's Lubin School of Business. Neil Blumenthal, co-CEO of the web-based global eyewear retailer Warby Parker, which was among the companies that filed legal briefs opposing Trump's immigration and transgender policies, acknowledged political activism could turn some consumers off.
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