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Reliance Jio scores highest on overall customer loyalty: Bernstein study

BGR India Sunday, 19 March 2017
As Jio will make its services paid from April 1, 2017, it was thought that many customers may stop subscribing to it, but a research conducted by brokerage firm Bernstein showed opposite trend. “We expected many people would appreciate the ‘free’ Jio offer but be critical regarding voice quality – with many likely to move back to their primary operator once they were forced to pay. What we see is the opposite,” the report stated. Bernstein is a Wall Street research and brokerage firm. “Jio scores highest overall on customer loyalty — and outscores the incumbents on customer service, convenience, data coverage, data speeds, and handset choice. They also outscored Vodafone and Idea in voice quality and voice coverage,” it
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