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Room to manoeuvre: Analytics help online retailers offer customers seamless experience

S.China Morning Post Monday, 20 March 2017 ()
The difference between online and in-store shopping experiences is that only one of them has “virtual” room to improve.  With the advent of cloud computing and artificial intelligence (AI), e-commerce revenues are projected to grow to US$3.4 trillion in 2019, according to Statista. Behind the most successful e-commerce platforms lie coordinated plans that link big data, cloud computing and AI, to ensure a seamless buying experience for customers.  “E-...
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