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Google Europe boss says YouTube brand safety issue affects 'pennies not pounds' of ad spend — but promises plan to tackle the issue (GOOG)

Business Insider Monday, 20 March 2017
Google Europe boss says YouTube brand safety issue affects 'pennies not pounds' of ad spend — but promises plan to tackle the issue (GOOG)LONDON — Google's EMEA chief Matt Brittin said on Monday the issue of brand ads appearing next to questionable — and sometimes extremist — content on YouTube is affecting "pennies, not pounds" of their spend, but promised an announcement about how the company plans to tackle the issue in "the coming days."

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