Google Europe boss says YouTube brand safety issue affects 'pennies not pounds' of ad spend — but promises plan to tackle the issue (GOOG)
Monday, 20 March 2017 () LONDON — Google's EMEA chief Matt Brittin said on Monday the issue of brand ads appearing next to questionable — and sometimes extremist — content on YouTube is affecting "pennies, not pounds" of their spend, but promised an announcement about how the company plans to tackle the issue in "the coming days."
Marks and Spencer Group Plc (M&S) (LON:MKS) has become the latest company to halt advertising on Google and YouTube after its marketing was placed alongside... Proactive Investors - BusinessAlso reported by •Business Insider
European boss Matt Brittin told a London advertising conference: ‘I’ve spoken to ... some brands that are affected. In general I’ve found that it has been... MailOnline - WorldAlso reported by •Proactive Investors •Marketing Week
In an ironic twist for a company whose corporate motto is “do the right thing,” the Association of National Advertisers issued an advisory warning members... TVNewsCheck - EntertainmentAlso reported by •Business Insider
Google has responded to the major advertiser boycott of YouTube, after brands found their ads appearing next to hateful and extremist videos, with a plan to... Business Insider - TechnologyAlso reported by •Softpedia •Marketing Week