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IPG CEO on YouTube advertiser boycott: 'The best way to fix it is to hold them economically accountable' (IPG, GOOG)

Business Insider Michael S. RothMichael S. Roth
Monday, 20 March 2017 ()

IPG CEO on YouTube advertiser boycott: 'The best way to fix it is to hold them economically accountable' (IPG, GOOG)LONDON — Michael Roth, CEO of Interpublic Group (IPG), said the advertising agency holding wasn't ruling out freezing its spend with Google if it didn't fix the issue of ads appearing next to extremist content.

Speaking on a panel discussion at Advertising Week Europe in London on Monday, Roth said: "We did have one or two...
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