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IPG CEO on YouTube advertiser boycott: 'The best way to fix it is to hold them economically accountable' (IPG, GOOG)

Business Insider Monday, 20 March 2017
IPG CEO on YouTube advertiser boycott: 'The best way to fix it is to hold them economically accountable' (IPG, GOOG)LONDON — Michael Roth, CEO of Interpublic Group (IPG), said the advertising agency holding wasn't ruling out freezing its spend with Google if it didn't fix the issue of ads appearing next to extremist content.

Speaking on a panel discussion at Advertising Week Europe in London on Monday, Roth said: "We did have one or two...
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Twitter

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Digital Mrktg Tools Analysts predict the YouTube advertiser boycott will cost Google $750 million https://t.co/QHGqwbEXkv #SocialSelling #DigitalMarketing 6 days ago

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Nick Nicholls Analysts predict the YouTube advertiser boycott will cost Google $750 million https://t.co/FFuop4LVTO #SocialSelling #DigitalMarketing 6 days ago

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Nick Nicholls Analysts predict the YouTube advertiser boycott will cost Google $750 million https://t.co/FFuop4ul2g #SocialSelling #DigitalMarketing 6 days ago

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RedDevilGamingMC I added a video to a @YouTube playlist https://t.co/91FJFrZZxF YouTube Demonetization, Advertiser Boycott & 10,000 Views 1 week ago

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ANKh.Life RT @MediaRadar: The @YouTube #advertiser boycott is already fading in the United States: https://t.co/JhslAIwlsm #AdvertisingTrends https:/… 1 week ago

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MediaRadar The @YouTube #advertiser boycott is already fading in the United States: https://t.co/JhslAIwlsm #AdvertisingTrends https://t.co/kuYIIJHlLo 1 week ago

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