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Google apologizes for ads appearing beside extremist content on YouTube

BGR India Tuesday, 21 March 2017
A top Google executive today apologized after UK company and government adverts appeared alongside extremist content on its Internet platforms. The apology from Matt Brittin, president of Google’s Europe, Middle East and Africa division, came after UK banks HSBC and RBS, along with major retailer Marks and Spencer (M&S), decided to suspend their adverts from appearing on platforms such as YouTube. “I would like to apologize to our partners and advertisers who might have been affected by their ads appearing on controversial content,” Brittin said in a statement. ”We take our responsibilities to these industry issues very seriously.” Brittin said Google was already making improvements thanks to increased investment — resulting in it “raising the bar for our ads policies, simplifying advertiser controls and adding
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Source: Reuters Studio - < > Embed

News video: Google apologises over YouTube ad placements

Google apologises over YouTube ad placements 01:34

Google has apologised for allowing ads to appear alongside offensive videos on YouTube as more high-profile firms such as Marks & Spencer and HSBC pulled advertising for British markets from Google sites. Ivor Bennett reports

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