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Adobe is now officially an ad tech company (ADBE)

Business Insider Tuesday, 21 March 2017 ()
Adobe is now officially an ad tech company (ADBE)Adobe has launched a platform called Advertiser Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday.

The launch follows Adobe's $540 million acquisition of video ad tech company TubeMogul, which closed in December.

The Adobe Advertising Cloud includes three...
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Source: Bloomberg Technology - < > Embed

News video: Adobe CEO Focused on Microsoft Partnership and A.I.

Adobe CEO Focused on Microsoft Partnership and A.I. 04:18

Mar.22 -- Shantanu Narayen, Adobe Systems chairman and chief executive officer, discusses the company's business strategy and partnership with Microsoft. He speaks with Bloomberg's Caroline Hyde on "Bloomberg Technology."

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