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Apple forms AR team, includes Oculus, HoloLens, Hollywood experts: Report

BGR India Tuesday, 21 March 2017
Apple CEO Tim Cook publicly expressed the company’s interest in exploring augmented reality (AR) technology last year when he likened its game-changing potential to that of the smartphone. While most of Apple’s projects are closely guarded before their final showcasing to the world, the rumor mill keeps throwing out a glimpse or two into the industry’s biggest ideas. The newest detail to emerge on Apple’s progress in the AR segment indicates that the iPhone maker has already begun its expedition of bringing the technology to the masses through a hardware product that will be built by some of the best minds in the industry. Augmented reality differs from virtual reality as it does not require a dedicated hardware for an
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News video: Apple Improves AR Team

Apple Improves AR Team 00:42

On Monday Bloomberg Technology revealed that Apple is assembling a top notch team of engineers to bring augmented reality or AR to the masses. The team, which includes some notable Apple insiders, is also being bolstered by expertise from a few outside hires. A UBS report from February said that...

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