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Google announces 'tougher' policies and hiring spree to prevent brand ads appearing next to extremist content (GOOG)

Business Insider Tuesday, 21 March 2017 ()
Google announces 'tougher' policies and hiring spree to prevent brand ads appearing next to extremist content (GOOG)Google has responded to the major advertiser boycott of YouTube, after brands found their ads appearing next to hateful and extremist videos, with a plan to introduce "tougher" ad policies, increased controls for marketers, and a hiring spree to increase its capacity to review offensive content.

The announcement, made in a...
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Source: Wochit News - < > Embed

News video: Google Apologizes For Racist Ad Content

Google Apologizes For Racist Ad Content 00:46

At a press briefing Monday, Google's EMEA president of business and operations apologized for the misplacement of advertising next to extremist content on its video site YouTube.

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Twitter

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SimSof Google announces 'tougher' policies 2 prevent brand ads appearing next 2 extremist content https://t.co/ltP9vC0q7T #SimSof #DigitalMarketing 26 minutes ago

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Andrew Naden Google announces 'tougher' policies 2 prevent brand ads appearing next 2 extremist content https://t.co/0xTX36xYRS #SimSof #DigitalMarketing 26 minutes ago

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I Respect Music LA RT @larakiara: Google announces 'tougher' policies and hiring to stop ads next to extremist content https://t.co/dSxsFWtd19 https://t.co/g7… 19 hours ago

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thetrichordist RT @ArtistRights: @larakiara: Google announces 'tougher' policies to prevent brand ads appearing next to extremist content https://t.co/df… 22 hours ago

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irespectmusicaustin RT @ArtistRights: @larakiara: Google announces 'tougher' policies to prevent brand ads appearing next to extremist content https://t.co/df… 1 day ago

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Padraig McGowan #Google's'tougher'policies,hiring spree to prevent brand ads posted beside extremist #SocialMedia.#CFT https://t.co/PBHzLYYaAR @YahooFinance 2 days ago

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