by Graham Pierrepoint
The smartphone and tablet industry exploded only a few years ago thanks to revolutionary models such as the Apple iPhone and the Samsung Galaxy range – and to many of us, it still seems rather baffling how far we have actually come. Therefore, keeping up in such an industry is getting harder and harder. With Blackberry having bitten the dust, with Apple looking to seriously reinvent its flagship phones this fall, with Samsung having managed to claw back much of its reputation from a disastrous 2016 – and with old hands Nokia throwing their hats back into the ring, it really is an industry with many comings and goings.
It’s been alleged by some media outlets that one of the fastest-growing and most interesting tech innovators of the past decade, HTC, could be set to look for a complete buy-out – particularly as the firm seems to be slipping behind other big competition in Apple and Samsung at least on the smartphone side of things. The firm is at least looking to consider offers for at least part of its enterprise, according to reports – which could be a very lucrative purchase for other hardware manufacturers operating through Android. While HTC came to the fore as a viable and user-friendly Android operator in the late 00s, they since attempted to take on the world of Virtual Reality with their flagship Vive VR headset. It’s in direct competition with market originator Oculus, which was purchased by Facebook ahead of the technology becoming widely available.
The Vive, however, has seen considerable price cutting in recent months, and HTC’s most recent smartphone devices are only catered to through one US mobile carrier. Could this mean that there is weight behind the rumors? HTC is, at present, refusing to comment – but in a market which is rapidly changing and which contains several likeminded competitors striving to innovate on a constant basis, it is clearly and industry which sees struggling firms made obsolete as much as certain tech is falling behind.
The smartphone and handheld tech industry has never been more booming – with more and more of us depending upon our phones and tablets to provide us with ease of access to entertainment, information and even work opportunities, it is hardly surprising that the market is continuing to evolve and expand at a blistering pace – who, if anyone, will win? Vote with your wallet!