by Graham Pierrepoint
With technology always on the change, prices, too, will always be on the up and up. 4K TV sets and surround sound systems are just as expensive now as they were when they first became commonplace – and when it comes to the handheld gadgets and gizmos that so many of us have grown dependent upon over the years, we are being expected to shell over more and more to be able to keep up with the times. Apple, at the forefront of mobile tech, regularly upgrades its wares and operating system which eventually renders older models obsolete – and should your handset be getting gradually slower, it may certainly be time for you to start thinking about upgrading. If the mooted iPhone 8 is in your sights this fall, however, you may have to dig a little deeper than you may have originally imagined.
The New York Times reports that Apple’s latest edge-free model – reportedly the iPhone 8 in all but name – could command a hefty price tag of $999. A dollar short of a grand may not be too much of a target to meet for some professionals and high earners, but it certainly seems that the privilege of owning Apple’s latest and greatest tech – at least in terms of the iPhone – is beginning to get more than a little pricey. The rumor mill surround the new iPhone range has been going crazy since the start of the year, with new models set to be released supposedly incorporating a full-glass body, no headphone jack, facial recognition and more besides – perhaps a mix of all of the above, or none at all!
The jump to a price tag of $999, if true, is considerably high – as iPhone 7 models currently retail for $649 at the lowest – and still aren’t considered budget options for Apple fans. The iPhone 7 came under criticism for being too similar to previous models – and the Air Pods tech released alongside were derided by many for being somewhat impractical and overpriced. Therefore, Apple will really need to push the boat out if they are to revolutionize the smartphone market once again – with increased pressure from firms such as Samsung and Huawei in the East, it may be time for the innovators to start thinking about what else they can bring to the table – is the iPhone as we know it set to change completely? Perhaps – arguably – it should.