Snap reportedly stuck with ‘hundreds of thousands' of unsold Spectacles
Monday, 23 October 2017
Spectacles were one of last winter’s hottest gifts, but apparently demand for them quickly died off and left Snap in a bad position. The Information reports that Snap expected demand for Spectacles to continue after the holidays and ordered “hundreds of thousands” of additional units. But after it opened sales to a wider audience, that didn’t happen, and those units are now reported to be sitting around in warehouses, unsold.
It’s not known exactly how many Spectacles have been sold so far, but from the sound of it, Snap may have dramatically over-ordered units of its debut hardware device. Earlier this month, Snap CEO Evan Spiegel said the company had sold “over 150,000 units,” which sounds pretty bad in the context of having hundreds...
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