Sales of iPhone X begin: Can Apple live up to the hype?
Friday, 3 November 2017 () SAN FRANCISCO (AP) — Apple's iPhone X went on sale Friday, as the company scrambles to meet demand for a marquee device that sports a lush screen, facial-recognition skills and a $1,000 price tag . Most analysts have predicted Apple won't be able to catch up with demand until early next year. But the company is optimistic. "As we approach the holiday season, we expect it to be our biggest quarter ever," CEO Tim Cook told Wall Street analysts Thursday. He added that the company is increasing its iPhone X production capacity every week. Apple is now giving delivery times of three to four weeks, down from five to six weeks, for those ordering online.
Long lines formed outside Apple Inc stores from Asia to the United States on Friday as fans flocked to buy the new iPhone X, a turnout that contrasts with the more lackluster launches for the past two iterations of the premium smartphone. Jane Lee reports.
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