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Is Black Friday Moving Online? Why It's Thought Most Shoppers Stayed Indoors This Thanksgiving

One News Page Staff Saturday, 26 November 2016
Is Black Friday Moving Online? Why It's Thought Most Shoppers Stayed Indoors This Thanksgivingby

Black Friday is a US tradition that strikes both eagerness and fear into many people’s hearts – it marks the long Thanksgiving sales weekend where retail stores and online firms alike mark their stock down to offer customers incredible savings. However, it’s a tradition that has caused many a scuffle in toy shops and department stores on the run-up to Christmas, as people struggle to get the best bargains around for their families – anyone familiar with YouTube around this time of year will no doubt be familiar with a host of videos showing just how crazy shopping can get on Black Friday weekend!

But is this a trend that is dying out? Cyber Monday, which has traditionally followed Black Friday for some years following the advent of online shopping, is normally seen as the optimum time to snag a bargain or two from Amazon or elsewhere – but some data suggests that shoppers may generally be going online to snap up Black Friday bargains full stop – avoiding the queues and the hustle and bustle of the crazy weekend sales. But why is this? Are people growing tired of the struggle that is navigating stores on Thanksgiving weekend – or are online outlets simply offering better deals?

According to Fortune, industry experts advise that online sales over the weekend may top $100 million for the first year in history, and that take-up of online deals over high street purchases may finally tip the balance – but it’s still clear that many people – up to a staggering 81% of shoppers – could still have wandered into stores this past Friday to pick up a bargain. One of the main reasons for the surge in online purchases could be attributed to stores focusing on online deals just as much as their in-store bargains – in an attempt to outsell stores such as Amazon by offering limited availability on certain items and midnight launches on others.

While shopping weekends will likely continue to get busier over the next few weeks as Christmas approaches, there’s never been anything quite as manic as a Black Friday shopping trip – and while you can more often than not find yourself a reasonable bargain, you’ll need to be up with the lark to get the most bizarre deals – and it’s likely you’ll also need to be ready to muscle in with the best of them if you want to get in there first!

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