'People want the web to be personal'

Reported by Business Standard on Monday, 16 November 2009 (on November 16, 2009)

Yahoo! in late September launched a global brand campaign it broke in India early October with a budget of over $100 million. This is a huge initiative from the Sunnyvale, California-headquartered internet services provider to recover the ground it has lost to rivals. It is also the first big move aimed at brand and market development from Carol Bartz after she took over as the CEO of the company from co-founder Jerry Yang early this year. India is a part of this campaign. And the person driving it is Executive Vice-president & Chief Marketing Officer Elisa Steele. Before she signed up with Yahoo! in March this year, Steele led the global brand strategy and integrated marketing of NetApp. She talks to Bhupesh Bhandari on the campaign and the other marketing strategies she has planned for Yahoo!.

Links:

Full news story

Post this:

Facebook

E-mail

Twitter

Mixx

StumbleUpon

FriendFeed

Recent related news

Huffington Post 33 minutes ago - Politics	Steve Ralls: On Eve of Historic March, Hope for LGBT Immigrant Families On Sunday afternoon, as many as 100,000 people are expected to descend on the National Mall in...
guardian.co.uk 2 hours ago - World	Full text of the pope's letter to the Catholics of Ireland on child sex abuse 'In order to recover from this grievous wound, the Church in Ireland must first acknowledge before...
guardian.co.uk 3 hours ago - World	In Dubai, the party's far from over \| Syed Ali While the dream has soured for some, for others Dubai still provides the upward mobility and hedonism...
Huffington Post 3 hours ago - World	Georgianne Nienaber: Haiti: Time for an NGO Police? \"Any military commander will tell you that the first step to taking control of an area is to take...
Tribal Football 4 hours ago - Sports	Reina: Staying for Liverpool fans so easy Pepe Reina is delighted to see Liverpool fans now waving flags in his image. Banners and flags are...

guardian.co.uk 14 hours ago - Entertainment	Hung up At its première in 1926, Bulgakov's play about the Russian intelligentsia caused members of the...
guardian.co.uk 14 hours ago - Entertainment	Barry Miles: 'I think of the 60s as a supermarket of ideas. We were looking for new ways to live' The leader of the underground's cerebral cell talks to James Campbell Never believe the old saw,...
guardian.co.uk 15 hours ago - Entertainment	Sue Arnold's audio book choice Sue Arnold's choice of audio books The Winning Mind, by Sebastian Coe, read by Jonathan Keeble...
guardian.co.uk 15 hours ago - Lifestyle	This column will change your life We live in a self-help culture that encourages us to fix ourselves – but are we sure we're really...
guardian.co.uk 15 hours ago - Politics	Tony Judt: A manifesto for a new politics As a culmination of his political thinking, the eminent historian Tony Judt, paralysed by motor...

Tweet the News!			82
'People want the web to be personal'
Twitter login: password: Register to store your twitter account details
There don't appear to be any related tweets. Be the first to tweet the news!

Tip: Sign up as a Member now - FREE access to news alerts, news bookmarking and more.

Select Region >