Local Lead-Gen Platform AppointmentCity.com Raises Angel Round

Reported by paidContent on Wednesday, 18 November 2009 (on November 18, 2009)

AppointmentCity.com has raised an $800,000 angel round of funding for its online appointment-setting and lead generation platform, per an SEC filing. CEO Sherwin Krug said the money came from a group of private investors, including O4 Corporation CEO Desmond Miller; the startup will use the money to continue building out its tech platform.

Founded by Krug and Chris Mitchell this year, Atlanta-based AppointmentCity.com makes money by generating online leads (appointments) for dentists in 25 big cities, including New York, Atlanta and L.A.; the company plans to expand to more cities and other health care sectors next year. Dentists create online profiles that include office photos, hours of operation and location; AppointmentCity.com optimizes the pages so that they show up in search results for queries like “dentist in L.A.,” and then lets users automatically book appointments. Patients can also leave reviews and recommendations, and get SMS and email-based alerts for upcoming appointments.

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