Chatter Gives Salesforce.com a Facebook Look and Feel

Reported by eWeek on Thursday, 19 November 2009 (on November 19, 2009)

In a few short years Facebook and Twitter have attracted so many users and had such an influence on the way people interact on the Internet, that Salesforce.com as decided that the social networking paradigm is the way the people for people to interact with its cloud Customer Relationship Management application. On Nov. 18 the company introduced Salesforce Chatter, which the company describes as a secure enterprise collaboration application and social development platform, as the highlight of its annual Dreamforce user conference in San Francisco. Chatter will provide links to Twitter feeds and Facebook profile information. Salesforce Users will be able to filter the most relevant Twitter feeds into Chatter to track the competition, to watch for new business leads and follow developments or user opinions about a particular product or industry. - ...

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