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One News Page » Category » Internet » Wednesday, 28 October 2009 » Education needed to put consumers at ease about

Information / Related NewsOpen Full Story in New WindowEducation needed to put consumers at ease about behavioural targeting

Reported by New Media Age on Wednesday, 28 October 2009 (on October 28, 2009)
New Media Age
Teaching consumers about behavioural targeting is vital to increase trust in the format, according to research by the Internet Advertising Bureau and business law firm Olswang.

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