Bebo May Beat Retreat From Australia

Reported by WebProNews on Friday, 20 November 2009 (on November 20, 2009)

Sometimes you just have to know when to call it quits, and a new report indicates that Bebo has decided now's the time to cut its losses in Australia.� Bebo is supposed to end its operations in the country before the end of the year.

Paul McIntyre, who was the first to report this potential move, noted today that nothing official's been announced.� He then continued, "However, Bebo has already started informing Australian partners of its exit, which is due in part to Facebook."

And Facebook's growth in Australia has indeed been phenomenal.� A director of analytics at Nielsen told McIntyre that Australian Internet users are dedicating about 30 percent of their online hours to Facebook, leading the firm to divide things into "Facebook Time" and "Non Facebook Time."

By comparison, recent Hitwise stats show that Facebook receives about one-fourth of all U.S. page views, and one-seventh of all UK page views.

So it's quite plausible that Bebo will exit Australia, a market in which its performance has been substandard.� This would represent a significant loss for AOL, though, which paid $850 million for Bebo last year.
Related Articles:
> Former Googler Gets Top Spot At Bebo
> MySpace, Bebo Not For Sale
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Bebo May Beat Retreat From Australia

Nadal sees off Berdychn in Indian Wells

Fanning dumped at Margaret River

The child abuse by Catholic priests was sickening. The fact they acted without shame is terrifying | Alexander Chancellor

Manganese ore output in China fell by 34% in 2009

World Cup 2010: Ghana Will Be A Difficult Team To Beat - Australia Coach Pim Verbeek

Cricket: This long history is short on victories

Roman Pavlyuchenko's form may not be enough to keep him at Tottenham | David Hytner

Kevin Pietersen urges England to finish busy winter with a win

Defence blunder forces Gordon Brown to beat retreat

Melbourne’s Kemp delighted with Team of the Season inclusion