AMD Sees SMEs as the Solution to Revitalize the IT Market

Reported by Softpedia on Friday, 13 November 2009 (on November 13, 2009)

With IT enterprises more focused on throwing accusations at one another and with the economical crisis, the IT industry hasn't been doing as well as it should have. Well, the industry itself may be fine, but the marketing side certainly hasn't reached the highest level this year. To somehow improve the sales and people's willingness to purchase computing equipment, AMD turned to small and medium-sized enterprises. “We think SMEs will be the first part of the commercial sector to grow,” Leslie Sobon, vice president of worldwide product marketing at AMD, told V3.co.uk. “The sector is more transactional; its purchasing is less cyclical and dependent on refresh cycles. With Windows 7 being reviewed so well that could help growth – this is not a community that waits for service pack one.” AMD believes that SME-business behavior is what will lead the IT sector out of its current condition. This behavior is mainly based on the difference between the US and European markets. The most interesting fact about the SMEs is that they seem to act similarly to consumers. SMEs tend to buy from retail or online sources. To respond to these conditions, AMD had been channeling most of its marketing efforts into training retail staff and increasing point-of-sale information on new sy...

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