Modern Warfare has largest launch in entertainment history

Reported by AfterDawn.com on Wednesday, 18 November 2009 (on November 18, 2009)

The blockbuster Modern Warfare 2 has crushed all previous entertainment sales records, with a five-day $550 million USD launch, making it the biggest in history.

The game beat out all previous five-day records for the entertainment industry, including videogames, movies and books.

MW2 surpassed Grand Theft Auto IV, which had sales totaling $500 million. Harry Potter and the Half-Blood Prince grossed $394 million in its five-day launch, making it the best movie launch of all time.

"In just five days of sell through, Call of Duty: Modern Warfare has become the largest entertainment launch in history and a pop culture phenomenon," added Activision CEO Bobby Kotick. "The title's success redefines entertainment as million of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media."Permalink | Comments

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Modern Warfare has largest launch in entertainment history

Mark Green: On Sunday, Will GOP be on Wrong Side of History AGAIN?

TV ratings: Five beats ITV1 with football coverage

Performance artist Marina Abramović – 'I have to be like a mountain'

Rust lust: Richard Hendy's ode to a decaying Japan | Chris Michael

Alphabeat, Goldfrapp and La Roux take note – approach your chosen era to revive with caution | Tom Ewing

BioShock 2: Great game hurt by a special trick that is too powerful and addictive

Jason Saltoun-Ebin: Rethinking Reagan: Conversation with David E. Hoffman (Part I)

Steven G. Brant: The Road From Ruin: Why We Are In The Driver's Seat

Week in review: Modern Warfare 2’s Stimulus Package, OnLive’s launch date

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