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One News Page » Category » Technology » Wednesday, 18 November 2009 » Modern Warfare has largest launch in entertainment history

Information / Related NewsOpen Full Story in New WindowModern Warfare has largest launch in entertainment history

Reported by AfterDawn.com on Wednesday, 18 November 2009 (on November 18, 2009)
AfterDawn.com
The blockbuster Modern Warfare 2 has crushed all previous entertainment sales records, with a five-day $550 million USD launch, making it the biggest in history.

The game beat out all previous five-day records for the entertainment industry, including videogames, movies and books.

MW2 surpassed Grand Theft Auto IV, which had sales totaling $500 million. Harry Potter and the Half-Blood Prince grossed $394 million in its five-day launch, making it the best movie launch of all time.

"In just five days of sell through, Call of Duty: Modern Warfare has become the largest entertainment launch in history and a pop culture phenomenon," added Activision CEO Bobby Kotick. "The title's success redefines entertainment as million of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media."Permalink | Comments





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