Looks matter in voting: study

Reported by Straits Times on Thursday, 29 July 2010 (on July 29, 2010)

BOSTON - CAMPAIGN managers and strategists are often given credit for a political candidate's election victory, but stylists and image consultants should receive the praise, according to new research.

A study by political scientists at the Massachusetts Institute of Technology (MIT) shows that good looks boost a contender's chances at the polls in the United States and other countries.

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