According to Alibaba, the company pulled in In $12 billion in sales in the first two hours of Singles' Day this year.
Singles' Day is a holiday created to serve as an alternative to Valentine’s Day in China.
People frequently celebrate being single by buying themselves gifts.
Alibaba has turned the holiday into a blowout celebration.
Alibaba's customers took a mere 2 minutes and 1 second to buy $1 billion worth of products.
In the first hour, the company processed 325,000 orders per second.
more than 60 brands recorded sales of more than $15 million..