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Alfred E. Neuman

The mascot for Mad magazine

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Alfred E. Neuman: The mascot for Mad magazine
Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's face had drifted through U.S. iconography for decades before being claimed by Mad editor Harvey Kurtzman in 1954 and later named by the magazine's second editor Al Feldstein in 1956. Since his debut in Mad, Neuman's likeness has appeared on the cover of all but a handful of the magazine's 550+ issues, and is only rarely seen in profile; he has almost always been portrayed in front view, silhouette, or directly from behind. He is distinguished by his short, tousled red hair, an invariable grin with a missing front tooth, freckles across the bridge of his nose, jug ears, and his left eye, eyebrow, and ear set lower than their right-hand counterparts.

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