
Goodbye, Abbotsford. Hello, LoJo: The Melbourne area rebranding itself
A section of Abbotsford is keen to reinvent itself and is staging a festival to get the word out.
Sydney Morning Herald
Abbotsford is a city located in British Columbia, adjacent to the Canada–United States border, Greater Vancouver and the Fraser River. With an census population of 153,524 people it is the largest municipality in the province outside metropolitan Vancouver. Abbotsford-Mission has the third highest proportion of visible minorities among census metropolitan areas in Canada, after the Greater Toronto Area and the Greater Vancouver CMA. It is home to Tradex, the University of the Fraser Valley, and Abbotsford International Airport.
A section of Abbotsford is keen to reinvent itself and is staging a festival to get the word out.