Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge in 1908. The flagship store on London's Oxford Street is the second largest shop in the UK and opened 15 March 1909. Other Selfridges stores opened in the Trafford Centre (1998) and Exchange Square (2002) in Manchester, and in the Bullring in Birmingham (2003).