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Brand for the Great Britain and Northern Ireland Olympic Team

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Team GB: Brand for the Great Britain and Northern Ireland Olympic Team
Team GB is the brand name used since 1999 by the British Olympic Association (BOA) for their Great Britain and Northern Ireland Olympic team. The brand was developed after the 1996 Summer Olympics, and is now a trademark of the BOA. It is meant to unify the team as one body, irrespective of each member athlete's particular sport. It forms part of a marketing strategy, where its brevity is seen as beneficial. The brand is seen as controversial by some, for focusing on Great Britain, at the expense of Northern Ireland, with critics suggesting it be changed to Team UK, something the BOA has so far rejected.

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Team GB boxing hopeful remains committed to postponed Olympics [Video]

Team GB boxing hopeful remains committed to postponed Olympics

Team GB’s super-heavyweight boxer Frazer Clarke says he plans to remain on the amateur side of the sport so he can compete in the delayed Tokyo Olympic Games. The 28-year-old has adapted to lockdown..

Credit: PA - Press Association STUDIO     Duration: 02:00Published
British sprinter Henry says will put health before Olympics [Video]

British sprinter Henry says will put health before Olympics

British sprinter Desiree Henry says she will put her health first if the COVID-19 pandemic is not under control before the Tokyo Olympics next year.

Credit: Reuters - Sports     Duration: 03:36Published

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