Automobile brand of AvtoVAZ
Lada is a brand of cars manufactured by AvtoVAZ
(originally VAZ), a Russian company owned by the French Groupe Renault. The first cars manufactured by AvtoVAZ, with technical assistance from Fiat, were marketed under the Zhiguli brand, allegedly chosen after it was suggested by the designer, A. M. Cherny. When the cars began to be exported on foreign markets, the Zhiguli brand was found to be inappropriate, as it was hard to pronounce for non-Russian speakers, and it was said to resemble the word gigolo too closely.
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