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Look Who Just Joined The Driverless Car Race

One News Page Staff Thursday, 27 April 2017
Look Who Just Joined The Driverless Car Raceby

It’s been known for some time that Google, via Alphabet, has been producing and trialling autonomous vehicles in and around their local Palo Alto as well as elsewhere – but thus far, the market for driverless vehicles has been surprisingly low-key. There have been rumors circulating for some time relating to Apple’s role in the development of the tech – and many may be happy to hear that the firm have confirmed their adoption of the technology thanks to a document that advised the DMV have permitted them to develop driverless machines.

The document revealed that, as of this week, the DMV has in fact authorised and permitted up to thirty different firms to start producing and testing automated vehicles – among them, Apple Inc. Apple’s position in the race will likely face off against Google’s already cemented presence in driver automation, with their cars already having been spotted in local California. It’s thought that Apple have been developing what has been codenamed Project Titan for some time, though the firm has yet to confirm their involvement. Apple previously wrote to the National Highway Traffic Safety Administration to advise that they were investing in automation – and many think that the company are looking to develop technology for use in cars, as opposed to cars outright.

But is Apple testing cars right now, or have they merely applied for the permit? It’s still not exactly clear when driverless cars will be heading to the mass market, though Google have been producing and testing vehicles for considerable years – making the tech already something of a known secret. Apple’s permit reveal, at present, has not yet been followed up with an announcement – in classic Apple style, it may be some time before the company makes any verbal or written committal to any projects. Fans of the firm will already be well aware of the fact that Apple make big events of their releases, for their iPhone and iPad ranges have often been released to fanfare with very little leaked – could the same be about to unfold with their driverless car range?

It will also remain to be seen whether or not the company will be producing their own cars, or simply providing the technology for them. Rest assured, when more information arises as to what Apple intends to do for driverless cars, we will be the first on the scene to let you know!

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Source: Bloomberg Global Business - < > Embed
News video: Baidu Challenges Google, Tesla With Driverless Car Tech

▶ Baidu Challenges Google, Tesla With Driverless Car Tech 06:00

Apr.20 -- Baidu Inc. President Ya-Qin Zhang discusses the company's driverless car technology with Bloomberg's Caroline Hyde on "Bloomberg Technology."

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