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Analyst: Macy's new lockers will increase profits

bizjournals Tuesday, 3 April 2018
Cincinnati-based retailer Macy's Inc. is rolling out lockers at its stores to allow more customers to purchase items online and pick them up in person, and an analyst says that should lead to more omnichannel profit for the retailer. Omnichannel describes retail that offers different channels, such as online, brick-and-mortar or a hybrid, like the buy-online-pick-up-in-store (BOPS) option these new lockers at Macy's will facilitate. Brian Kindsvater, writing in Seeking Alpha, said BOPS gives shoppers…
Credit: WCPO Cincinnati - Published < > Embed
News video: Macy's opens new discount store

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Macy’s Inc. will bring 10 new jobs and dozens of new product offerings to Cincinnati when it opens the region’s first Backstage store at Tri-County Mall April 14.

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