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Apple Reaches the $1 TRILLION Mark - But What's Next?

One News Page Staff Friday, 3 August 2018
Apple Reaches the $1 TRILLION Mark - But What's Next?by 👨‍💻 Adam Yardley

While Apple’s success story is something to look up to, it’s hardly been plain sailing. The brand, which underwent a colossal transformation at the turn of the century as a result of their ground-breaking iPod range and iTunes software, this week reports having become the first public company with a net worth of $1 trillion – a trillion miles away, you might say, from the days where it looked like the firm was about to go under and face bankruptcy head-on. Apple have evolved immensely since the days of their clunky computers – iMac and MacBooks, too, have become more sophisticated and are no longer seen as a lesser alternative to Windows PCs. This week’s announcement is inarguably what the late Steve Jobs would have been aiming for – and with this colossal milestone passed, many are wondering quite what Tim Cook and company have lined up next for the brand.

Apple’s shares closed at a record high on Thursday, August 2nd with a share value of $207.39, and it’s thought that since the company’s stock market origins in 1980, the company has witnessed a staggering growth of 50,000%. It’s thought that, in just the past year alone, Apple’s shares have leapt up by a third – an incredible achievement in a market where competition has never been fiercer – and where the likes of Microsoft remain consistent in their rivalry. While other big brands such as Samsung and Huawei may be providing stiff competition for Apple out in the East, the success story of the company has never been clearer.

Apple Becomes The First Trillion Dollar Company
Apple Becomes The First Trillion Dollar Company

The brand has seen a huge escalation in profit in just over 12 years – while the iPod certainly helped to transform the company’s fortunes in the early 00s, it was the introduction of the iPhone, helping to kick off the smartphone boom, which really gave Apple’s stock a boost. In 2006, it’s reported that the company oversaw a profit of around $2 billion – fairly large on its own – but compare that with $48 billion in 2017 and you’ll see just how far the company has come.

So what’s next for Apple? With many wondering what the firm will bring to their perpetually popular iPhone line in the months to follow, it’s well worth keeping an eye on Cook and company towards the end of the year – as fall announcements are always likely on the cards.

Apple hits record-breaking $1 trillion mark
Apple hits record-breaking $1 trillion mark

Credit: CBS 5 SF KPIX - Published < > Embed
News video: Cupertino Residents React to Apple's Trillion-Dollar Milestone

▶ Cupertino Residents React to Apple's Trillion-Dollar Milestone 02:28

Apple Inc hit a market capitalization milestone, surpassing the $1 trillion mark on Thursday. Len Ramirez went to Cupertino to see what locals think of their hometown tech titan. (8-2-18)

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