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Stanley Black & Decker touts Baltimore as 'new home' of Craftsman brand

bizjournals Thursday, 16 August 2018
Stanley Black & Decker is trying to create its own "Craftsman story," touting Baltimore as the "new home" for the 90-year old brand bought from Sears last year. Connecticut-based Stanley Black & Decker welcomed almost 200 auto enthusiasts and tool aficionados to Baltimore this week for the relaunch of the Craftsman tools brand, which included rolling out a lineup of more than 1,200 new products. Former Washington Redskins head coach Joe Gibbs and Richard Rawlings, the star of Discovery Channel's…
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Source: NYDN tronc - < > Embed
News video: Relaunching Craftsman tool line

▶ Relaunching Craftsman tool line 00:35

Stanley Black & Decker, which bought Sears' Craftsman tool line last year, relaunches the brand at the Craftsman Garage. (Kim Hairston, Baltimore Sun video)

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