Global  

“News neutrality by unbiased coverage”
One News Page
> >

Is Toys R Us Coming Back?

One News Page Staff Saturday, 6 October 2018
Is Toys R Us Coming Back?by 👩‍💻 Stephanie Boyd

There have been a few big brands and lines that have dropped off in recent years for one reason or another. Sadly, some big chains and brands who have become household names simply haven’t been able to keep up with the changing marketplace – and it seems that, at least up until recently, the hugely popular Toys R Us was the latest in a line of shock chain bankruptcies. For many people, Toys R Us was a big childhood staple – which is why the death of the brand hit home for so many across the West.

However, news is currently spreading that the brand may not be down for the count just yet. The Wall Street Journal reported that lenders in charge of the Toys R Us and Babies R Us names will seek to revive the brands as opposed to pushing the lines further into the bankruptcy process. The long story in short is, it appears, the Toys R Us name is simply too big and too valuable a name to simply allow to fall into the ether of bankruptcy – which, of course, will be great news to fans of the brand – though stores have already closed en masse across the West.

All 735 stores across the US alone closed and were sold on earlier this year, less than twelve months after the brand’s CEO, Dave Brandon, advised that bankruptcy protection was being sought. At that time, Brandon was keen to continue to ‘strengthen (the brand’s) competitive position in an increasingly challenging and rapidly changing retail marketplace worldwide’. Sadly, such plans never came to fruition – though, at least, it does seem that the name may be heading back to the high street in the distant future, though remaining spokespeople for Toys R Us are yet to confirm or deny such matters.

It’s not easy to say why Toys R Us fell into financial disrepair – some speculate that the brand was not competing well as a result of increasing pressure from online stores and sales, and while the chain still had a healthy store presence via their website, it could be argued that consistent market leaders such as Amazon continued to eat away at their once burgeoning popularity. Is Toys R Us coming back with view to it scaling the heights of its immense popularity once again – or is it merely a hopeful nostalgia trip?

0
shares
ShareTweetSavePostSend
 
Credit: CBS 2 New York - Published < > Embed
News video: Toys R' Us Making A Comeback?

▶ Toys R' Us Making A Comeback? 00:26

Toys R' Us may be staging a comeback.

You Might Like


Recent related videos from verified sources

Toys for Tots donations falling short [Video]Toys for Tots donations falling short 01:51

Every year Toys for Tots collects thousands of toys and distributes them during te holidays to children in need. But this year, donations are falling a bit short, in large part because of the loss of a..

Credit: WPTV News | West Palm Beach - Published

Target, Walmart sued by N.Y. Attorney General over lead in toys [Video]Target, Walmart sued by N.Y. Attorney General over lead in toys 00:58

NEW YORK — New York State Attorney General Barbara Underwood has announced a lawsuit against Target and Walmart for selling lead-contaminated toys to children. The lawsuit was filed over..

Credit: TomoNews US - Published

Thieves steal $5,000 in Toys from Toys for Tots [Video]Thieves steal $5,000 in Toys from Toys for Tots 01:25

Thieves steal $5,000 in Toys from Toys for Tots

Credit: WEWS NewsChannel5 - Published

ABC Action News viewers helps thousands of Angel Tree kids [Video]ABC Action News viewers helps thousands of Angel Tree kids 02:08

ABC Action News viewers helped donate toys to almost 2,000 children as part of the Salvation Army’s Angel Tree program.

Credit: ABC Action News - Published

Officials Reveal Best Toys For Children To Promote Interaction [Video]Officials Reveal Best Toys For Children To Promote Interaction 00:20

A new report recommends toys that match a child's abilities while encouraging the growth of new skills.

Credit: CBS 3 Philly - Published

Popular Toys May Be Harder To Get This Holiday Season [Video]Popular Toys May Be Harder To Get This Holiday Season 00:51

If you're shopping for children this holiday season, you may want to get it done early. According to Business Insider, hot toys may be harder to find this year. Although retailers like Amazon,..

Credit: Wochit - Published

Hot toys for 2018 include LOL Surprise! dolls, gross-out toys [Video]Hot toys for 2018 include LOL Surprise! dolls, gross-out toys 02:04

The hottest toy trends of 2018 include surprise reveal toys, gross out toys, and newly released Fortnite toys.

Credit: Rumble - Published

Super car club needs armored car to deliver toys to Sick Kids Hospital [Video]Super car club needs armored car to deliver toys to Sick Kids Hospital 02:30

North Face Rally is a well known super car and exotic car club in the Toronto area. They are known for having fast and beautiful cars, and for having the legendary Ghostrider (Ghostriderto) as a..

Credit: Rumble Studio - Published


Tweets about this


Other recent news in Business

Johnson & Johnson tumbles after report says it knew for decades that its BABY POWDER contained asbestos (JNJ)$66 billion wipeout: JOHNSON & JOHNSON shares plunge after asbestos report
Kiwis shopping up large on Trade Me for CHRISTMAS gifts of trampolines, e-bikes and iPhonesWERE TAYLOR SWIFT FANS TRACKED AT HER GIG?
•More original news reports from One News Page
Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2018 One News Page Ltd. All Rights Reserved.
About us  |  Contact us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Contact us  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter  •  FOLLOW us on Pinterest