Apple Look Set to Rival Netflix
Monday, 26 November 2018
by 👩💻 Alice Monroe
Apple signs multi-year deal to produce original content for its upcoming streaming service
Netflix has, for the longest time, held onto a fairly sizable piece of the pie when it comes to video streaming. From allowing subscribers to access TV box sets, popular movies and even their own home-grown content, they are among some of the biggest movers and shakers on the stock market. However, they’ve had some stiff competition over the years. Not only has Amazon Prime’s video service continued to eat away at some of the network’s appeal, many have been waiting to see just how long it would take before Apple threw themselves into the video streaming game. The answer to those concerns appears to be on the horizon, by the looks of things – as Mail Online reports that they have supposedly signed a deal with a leading movie-making firm to take on Netflix at their own game.
Apple have reportedly signed a deal with A24, based in New York, who will be working closely with Tim Cook’s firm to produce entertainment for its upcoming streaming platform over several years. Rumors are circulating that Apple video streaming will be launched at some point during 2019, and will allocate around $1 billion in the name of programming for its new service. It’s also being rumoured that big names such as Reese Witherspoon, Oprah Winfrey and Jennifer Aniston are on board with the firm to help front Apple’s unique line-up of TV and movies for home audiences. Reports are also circulating that Steven Spielberg may be working with Apple to re-imagine his successful anthology show Amazing Stories.
A24 are responsible for producing some of the most intriguing and critically well-received movies of the past few years, such as the Oscar-winning Moonlight, as well as Lady Bird and Room, both of which have received numerous plaudits in their own right. Therefore, Apple don’t appear to be messing around when it comes to picking high-quality personnel to work with.
It’s thought that, alongside their own Apple TV system, the brand will be launching their new streaming service as early as Spring 2019. With it, nine different projects have supposedly been in the works behind the scenes – with even more big Hollywood names such as Damien Chazelle (La La Land, First Man), M Night Shyamalan (Split, The Sixth Sense) and Octavia Spencer (Hidden Figures, The Help). Netflix undoubtedly set the bar high – and with brands as diverse as Disney and even Wal-Mart reportedly entering the video streaming fray, there’s no time like the present for Tim Cook et al to get in on the action.
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